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TV, STREAMING & SUBSCRIPTION

Referral & Reward Programs for TV, Streaming & Subscription.

Trusted by leading providers

The impact of partnering with Buyapowa

4.9xConversion rate increaseReferred-in friends are more than five times as likely to join as traditionally acquired new customers.

96%Lifetime value growthReferred-in customers generate almost twice the lifetime value as traditionally acquired ones.

2.1xAverage Lifetime GrowthReferred in customers remain loyal for over twice as long as traditionally acquired new customers.

61%Churn DecreaseExisting customers are over 60% less likely to churn in the six months after referring a friend.

19xROIOur high-LTV clients typically see a dramatic return on investment against the Buyapowa platform fees.

Built for how TV, Streaming & Subscription providers operate

Customer experience

Custom-branded referral journeys for every channel and customer

Whether you’re targeting consumers, businesses, or even your own employees, Buyapowa empowers financial service providers to launch high-performing referral programs across every touchpoint — from customer referrals and employee advocacy to partner and B2B campaigns.

Client experience

One platform to manage, monitor, and optimise everything

Every referral programme connects back to the Buyapowa platform — a secure, centralised hub where your teams can manage campaigns, track performance, prevent fraud, and reward advocates.

Example User Experience

From partner to promoter: a referral journey designed for growth

See how streaming and subscription brands use partner and affiliate referral programs to tap into trusted networks — from content creators and influencers to resellers and employee groups. This example journey shows how branded portals, personalized offers, and seamless tracking turn partners into high-performing acquisition channels.

1. Partner onboarding

Partners and affiliates gain access through branded, dedicated portals providing clearly defined offers and promotional assets.

2. Exclusive offers & branded sharing

Partners share exclusive offers via customized, branded referral links, providing their customers, users or employees a distinct, personalized experience.

3. Customer transactions

Referred customers complete purchases via branded landing pages that reinforce partner identity and offer exclusivity.

This is just one example of how brands use Buyapowa.

Fits right into your tech stack

Whether you’re running a fully automated operation or just getting started, Buyapowa integrates seamlessly with your existing tools — from CRMs to email platforms and everything in between.

Case study: Virtuo – Scaling Advocacy Through Seamless, Multilingual Referrals

Overview

Virtuo is redefining city mobility by eliminating the need for car ownership. Through its app-based, hassle-free car rental experience, users can unlock pristine vehicles for 1 to 90 days — with options for home delivery, 24/7 access, and zero paperwork. Since launching in 2016, Virtuo has rapidly expanded across Europe and was awarded the G20 Innovation League Smart Cities & Mobility award in 2023.

Challenge

As Virtuo scaled into new international markets, it needed a robust referral program to help accelerate customer acquisition through word-of-mouth. While their audience loved the brand, Virtuo’s in-house referral system struggled to keep pace with:

Manual operations that drained internal resources
Limited reward options that didn’t appeal to diverse audiences
Lack of in-app referrals — a major flaw for a mobile-first business
Multilingual complexity across five key markets

Solution

Virtuo partnered with Buyapowa to deliver a fully branded and optimised referral experience. Key benefits included:

A flexible, white-label platform that aligned with Virtuo’s brand identity
Seamless in-app referrals, built for mobile-first usage
Automated fraud prevention and reward fulfilment
Support for multiple languages with region-specific guidance from native-speaking experts
Customisable reward structures and A/B testing to fine-tune incentives
Ongoing strategic support from Buyapowa’s customer success team

Results

The shift from in-house management to Buyapowa’s platform has delivered powerful results:

Consistently strong return on investment
Reduced cost-per-acquisition through efficient, high-quality referrals
Enhanced referral performance driven by data-led optimisation
A clear, rewarding experience for both referrers and friends — delivered seamlessly across all supported markets

Virtuo continues to work closely with Buyapowa to evolve the program and drive even greater impact as they grow.

4x Referral rate Since transitioning to the Buyapowa platform, referrals have increased by 4X.

31%Conversion RateFor every 3 friends who visit the website through referral, one makes a purchase.

2Visits per sharerEach customer who shares successfully brings 2 visitors to the Virtuo website.

39%Year on year GrowthThe year 2022 to 2023 saw an almost 40% increase in confirmed referrals.

“Advocacy unlocked”

Buyapowa delivered the in-app experience and multilingual support we needed to scale referrals. The impact has been transformative.

Clément Dard

Senior CRM & Growth Manager at Virtuo

Referral insights for insurance providers

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